2149655
From cluetrain manifesto - “…the human voice is unmistakably genuine. It can’t be faked. Most corporations, on the other hand, only know how to talk in the soothing, humorless monotone of the mission statement, marketing brochure, and your-call-is-important-to-us busy signal. Same old tone, same old lies.” I don’t want to build websites for those kinds of companies. I had a customer who wanted to have a marketing brochure and a mission statement. I tried to build a great site for them but they kept coming back to me that it wasn’t it for them. They wanted Flashy home page with ‘professional look’ . They wanted to look good, like some realy big company. After 3 months I realize we did not speak the same language. I did not live in their world of ‘looking good’ corporation. I did not want to live in their world. Their world does not interest me. We parted company. I lost money on the project. I feel freed up.
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